![]() ![]() Scannable QR codes to win prizes including match tickets, andīudweiser-hosted watch parties around the world, to on-site experiences and The campaign is designed to create a fully integrated experience for fans -įrom limited-edition, specially designed Budweiser cans and bottles with Is poised to be the global anthem of the tournament. The Official FIFA World Cup Qatar 2022™ soundtrack. On an all-new single, “The World is Yours to Take” to be featured on Jr., and Raheem Sterling, will reach more people than any other in theīudweiser has also partnered with Grammy award-winning artist Lil Baby “ The World is Yours to Take” campaign, in partnership with football icons Lionel Messi, Neymar This year’s Budweiser campaign aims to capture the global energy ofįootball fans everywhere and encourage people to go for greatness. Responsible beverage sales and service at world-class sports events.”īudweiser rallying fans with “The World is Yours to Take” History for the FIFA World Cup™,” said Andres Peñate, Global Vice “AB InBev is implementing the largest Smart Drinking activation in our Regularly assess stadium staff to ensure compliance with RBS practices Shoppers” - independent, undercover individuals posing as customers - will ![]() In cooperation with our stadium partners, “mystery Service (RBS) to help stop sales to minors, reduce binge drinking and Undergo mandatory training and certification in Responsible Beverage ![]() More than 5,000 servers, staff and hospitality management globally will To promote Smart Drinking, "Drink Wiser, Cheer Better” messaging willīe featured on Budweiser signage, packaging and marketing materials at No-alcohol Budweiser Zero will be on offer inside and No-alcohol ones or water, eat before and while drinking, and plan for a Marketing campaign that encourages fans to alternate regular beers with The FIFA World Cup™, we are launching “Drink Wiser, Cheer Better”, a To help influence positive behaviors and reduce harmful drinking. Where we tap into the emotional connections people have with our brands Our largest Smart Drinking initiative is ‘social norms’ marketing, Promoting responsible consumption – what we call Smart Drinking. A big part of that is ourĮfforts to provide consumers with more choices for moderation and Middle East and in a country that restricts public consumption ofĪlcohol, AB InBev and Budweiser teams have been working closely withįIFA to ensure that local customs are respected while fans of legal Respecting local customs while promoting Smart Drinkingīecause this is the first time the tournament is being held in the “We are acting on our purpose ofĬreating a future with more cheers, by tapping into the power of ourīrands and serving up new ways to make a meaningful impact for ourĭid you know? All Budweiser and Budweiser Zero sold in Qatar will be brewed using 100% renewable electricity. The fans of the FIFA World Cup™,” said Todd Allen, Global Vice Proud to celebrate the sport, the players, and most importantly, "We are passionate about football, and so are our consumers. Unmatched moment to connect with consumers. Million pubs, restaurants and retail outlets worldwide.Īs the world’s leading brewer, the 29-day tournament offers AB InBev an For the event, Budweiser launched itsīiggest campaign yet, with activations taking place in more than 70 markets and at 1.2 Since 1985, Budweiser is the official beer of ![]() World’s most watched sporting event, the FIFA World Cup™. For more than 30 years, AB InBev beer brands have been part of the ![]()
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